Many people are afraid to ask again and again. Most sales reps try to close the sale only once or twice, but we know the average person has to be asked five to six times before a sale takes place. If you have ever been in sales, you know that the most successful salespeople are the most persistent they keep nudging until the sale is made. Students actually favored the argument for the luxury tax with up to three repetitions, but at five repetitions, their favor for this argument declined.Īnother aspect of repetition is persistence. The message discussed support of an increase in university spending via visitor luxury tax or increased student tuition. What the researchers were really searching for, however, was the varying responses after having heard the recorded message one, three, or five times. In another study, students were told they were to judge the sound quality of audiocassettes.
For example, in a study where children were shown the same ice cream commercial over and over while watching a cartoon, the children who saw the commercial three times actually wanted the ice cream more than those who had seen the commercial five times. If you present your message more than three times, it becomes ‘‘worn out’’ and loses its potency. If you present your message less than three times, it will not have a very strong effect. You know how you feel when you hear the exact same joke for the second or even third time-it doesn’t carry the same punch as it did the first time, so you usually tune out.Įven when repackaging, keep it to no more than three times. You can make the same point with a story, a fact, a statistic, an analogy, or a testimony and never have to repeat yourself. My motto is, ‘‘Repackage Don’t Repeat.’’ This means you can use the power of repetition, but you don’t always have to say the words exactly the same way. You have to be careful to use repetition wisely, however. Repetition increases awareness, understanding, and retention. It is often said that repetition is the mother of all learning, but it is also the mother of effective persuasion. Ever wonder why politicians want signs and posters with their names and faces all over everyone’s yards, street corners, bumpers, and windows? The use of repetition can be very effective. You may not like some people at first, but after awhile you grow to like them, and sometimes you even become their friend. Have you ever heard a song on the radio that you didn’t like until it started to grow on you? This is also true with people. The more you expose someone to a particular concept or idea, the more that concept or idea will become favorable to them.
#Another word for repeating yourself code
Monitoring Your Listening Skills: Crack the Code.Monitoring the Ability to Change: Getting Inside the Closed Mind.
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